Capital Legal Services advised on the largest deal in Messe München’s history
Being among the global leaders in holding international specialized exhibitions, Messe München GmbH acquired a business tied to organizing a construction machinery trade fair (CTT) which is held annually at the Crocus Expo center in Moscow. CTT is the largest construction machinery trade fair in Russia and CIS, and the fifth largest in the world.
Acquisition of rights to the CTT fair marks Messe München’s long-awaited entrance on the Russian market and is the first Russian project of such scale.
Messe München has high hopes for developing its activity in the Crocus Expo exhibition complex in Moscow and for the promotion of goods of its participants on the Russian market, and guarantees a high professional level for the exhibition organization, European quality standards and a “German” approach to holding events. Messe Münchenplans an effective integration of the Russian CTT fair into a global system of specialized construction machinery trade fairs. Over 90% of foreign participant companies of such fairs believe that Crocus Expo is the most promising exhibition facility in Russia and complies with the highest standards set by the world’s leading exhibition facilities.
"With the opening of the Moscow fair, we have achieved a global market share of more than 50 per cent,” said Klaus Dittrich, Chairman and CEO of the Messe München Board of Management.
Stefan Rummel, Managing Director of Messe München responsible for foreign activities noted: “This provides us with a long-term platform for tapping into the Russian market. Because beyond the current political situation there is considerable potential in Russia, especially for Messe München’s main focus areas.”
“Regardless of the complex economical situation, Russia remains attractive for foreign investments and for global companies entering the market. This transaction was a unique project for us because the business was sold under Russian law, using new legal instruments provided by the Russian Civil Code. We hope that Messe München’s acquisition of the fair will boost the construction machinery market in Russia,” notes Pavel Karpunin, Partner at Capital Legal Services.
Messe München is one of the world’s leading trade-show companies. It organizes some 40 trade shows for capital and consumer goods and key high-tech industries in Munich and abroad. 14 of those events are number 1 in the world in their respective industries. Each year more than 30,000 exhibitors and some two million visitors take part in events held at the Messe München trade-fair center, the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München. In addition, Messe München International organizes trade shows in China, India, Turkey and South Africa. Messe München has a global business presence with affiliates in Europe, Asia and Africa and more than 60 foreign representatives serving more than 100 countries.